1. Data protection notices

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of Einkaufsbüro Deutscher Eisenhändler GmbH. With the help of this data protection notice, Einkaufsbüro Deutscher Eisenhändler GmbH (hereinafter referred to as “E/D/E GmbH”, “we”, “us” or “responsible party”) would like to inform you about the processing of your personal data, which is transmitted by your visit to our website or which you transmit to us when visiting our website. 

As the controller, the E/D/E GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions can be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. 

2. Name and adress of the data controller

The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Einkaufsbüro Deutscher Eisenhändler GmbH
EDE Platz 1
42389 Wuppertal

Germany

Tel.: +49 202 6096-0
E-mail: webkontakt@ede.de
Website: www.ede.de

3. Data protection officer contact data 

Einkaufsbüro Deutscher Eisenhändler GmbH
FAO Data Protection Officer

EDE Platz 1
42389 Wuppertal

Germany

E-mail: datenschutz@ede.de
Website: www.ede.de 

Jede betroffene Person kann sich jederzeit bei allen Fragen und Anregungen zum Datenschutz direkt an unseren Datenschutzbeauftragten wenden.

4. Provision of the website and preparation of logfiles

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

  • Scope of data processing
  • Information on the browser type and used version
  • Operating system of the calling device
  • IP address of the calling device
  • Date and time of access
  • Websites and resources (images, files, other page content) accessed on our website.
  • Websites from which the user’s system accessed our website (referrer tracking)

This so-called logging is done to maintain the compatibility of our website for as many visitors as possible and to combat abuse and troubleshooting. For this purpose, it is necessary to log the technical data of the accessing computer to be able to react as early as possible to display errors, attacks on our IT systems and/or errors in the functionality of our website. In addition, we use the data to optimize the website and to generally ensure the security and proper operation of our information technology systems.  

This data is stored in the log files of our system. This data is not stored together with personal data of a specific user, so that individual site visitors are not identified. The data processing is based on Art. 6 para.1 lit. f GDPR, our legitimate interest in a secure and trouble-free operation of our website.

5. Cookies

The website of E/D/E GmbH uses cookies. Cookies are text files that are placed and stored on a device via an Internet browser. 

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the data subject’s individual browser from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. 

Using cookies, E/D/E GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. 

By means of a cookie, the information and offers on our website can be optimized in the interests of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website because this is done by the website and the cookie stored on the user’s device. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie. 

You can prevent the setting of cookies by our web site at any time by means of a corresponding setting in the Internet browser used and thus permanently contradict the placement of cookies. In addition, cookies already set can be deleted at any time via an Internet browser or other software programs. This is possible in all prevalent Internet browsers. If you deactivate the setting of cookies in the Internet browser used, not all functions of our website may be fully usable. 

6. Plugin and embedeed functions and contents

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as “content”). 

The integration always requires that the third-party providers of this content process the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary to show these functions or content. We endeavor to use only content whose respective providers use the IP address merely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources. 

Information on legal bases: If we ask users to consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.
  • Legal bases: Legitimate interests (Art. 6 (1) page 1 (f) GDPR).

7. Registration on our website 

You have the possibility to register on the website of E/D/E GmbH by providing personal data (initial login). For the registration, we request the following personal data: 

  • First name 
  • Last name 
  • E-Mail 
  • Position in company 
  • Name of company / competence partner 

The personal data you enter is collected and stored exclusively for the internal use of E/D/E GmbH and for our own purposes. We may arrange for it to be passed on to one or more service providers, for example a parcel service provider, or processors, who will also use the personal data exclusively for an internal use attributable to the controller. 

Through a registration (initial registration) on our website, the IP address assigned to you by the Internet service provider (ISP), the date, and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services, and, if necessary, to enable us to investigate crimes that have been committed. In this respect, the storage of this data is necessary for the protection of E/D/E GmbH. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution. 

Your registration with voluntary provision of personal data serves us to offer you content or services which, due to the nature of the matter, can only be offered to registered users. You are free to change the personal data provided during registration at any time or to have it completely deleted from our database. 

8. Contact option via the website 

Due to legal regulations, our website contains information that enables a quick electronic contact to our company as well as an immediate communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If you contact us by e-mail or via a contact form, the personal data you provide will be stored automatically. Such personal data transmitted by you to us on a voluntary basis will be stored for the purpose of processing or contacting you. This personal data will not be passed on to third parties.  

If you write to us via our contact form and provide us with your contact details (including your preferences; for example, which of our products you are interested in), we process these in accordance with the legal requirements and use them only to respond to your inquiry. 

9. Use of the form for contact requests to dealers 

The contact form integrated on the website of the data controller is used to send messages to a selected dealer. The personal data provided is transmitted to the selected dealer in encrypted form exclusively for this purpose. The personal data is stored in the systems of the controller until the merchant contacted has responded to the message. Further processing by the controller does not take place. 

10. Required techniques and services 

If the processing of personal data is based on Article 6 I (f) GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

10.1. Borlabs Cookie 

We have integrated Borlabs Cookie, Borlabs GmbH, Hamburger Str. 11, 22083 Hamburg, Germany, on our website. In this way, we ask for your consent if this is required for the execution of techniques and services for the processing of personal data and can document your decisions in accordance with our obligations to provide evidence.  

Borlabs Cookie sets a technically necessary cookie (borlabs-cookie) to store your cookie consent. No personal data is processed in the process. The borlabs cookie stores the consent you gave when you entered the website. If you wish to revoke this consent, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your cookie consent again. 

You can find more information about Borlabs Cookie here. 

10.2. Google Fonts 

We integrate the fonts (“Google Fonts”) of the provider Google locally on our servers, whereby the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free, and efficient use of fonts, their uniform display, as well as taking into account possible licensing restrictions for their integration.  

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;  

Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy. 

11. Techniques and services requiring consent 

For the following techniques and services, we need your consent according to Art. 6 (1) lit. a) GDPR:

11.1 Google Maps 

Our website integrates maps of the service Google Maps of the provider Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, to make it easier for you to find us or dealers who offer the products or services you are looking for. 

Your IP addresses and user location data may be among the data processed. 

You will find further information about how user data is handled in the Google privacy policy. https://policies.google.com/privacy. 

Should you want to object to data collection, this is possible at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). 

11.2 Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not create user profiles or store cookies at this stage, for example. Google only finds out the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy. 

11.3 Google Analytics (with anonymization function) 

We have integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising. 

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

We use the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this add-on, the IP address of your internet connection is shortened and anonymized by Google if access to our internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area. 

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website. 

Google Analytics sets a cookie on your device. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time you call up one of the individual pages of this website that is operated by us and on which a Google Analytics component has been integrated, your internet browser is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as your IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations. 

By means of the cookie, personal information, such as the access time, the place from which an access originated and the frequency of visits to our website by the person concerned, is stored. Each time you visit our website, this personal data, including the IP address of the internet connection you are using, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. 

You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. 

Furthermore, you have the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as the processing of this data by Google and to prevent such processing. To do this, you must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If your device is deleted, formatted, or reinstalled later, you must reinstall the browser add-on to deactivate Google Analytics. If you have uninstalled or deactivated the browser add-on, you have the option of reinstalling or reactivating the browser add-on. 

Further information and Google’s applicable privacy policy is available at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/. 

11.4  YouTube

We have integrated videos from the YouTube platform of the provider, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, on this website to present content in a clear and appealing way. 

If you use one of our website pages with a YouTube plugin, a connection will be established to YouTube’s servers. The YouTube server will be notified about which pages of our online service you have visited. YouTube only assigns your surfing behavior to a personal profile if you have a YouTube user account and if you log in or have already logged in. 

You will find further information about how user data is handled in our privacy policy. https://policies.google.com/privacy. 

Should you want to object to data collection, this is possible at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). 

11.5 Matomo

We have integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, compilation, and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis tool collects data about the website from which you came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for optimizing a website and for cost-benefit analysis of internet advertising. 

The software is operated on our server, and the log files, which are sensitive under data protection law, are stored exclusively on this server. 

The purpose of the Matomo component is to analyze the flow of visitors to our website. Among other things, we use the data and information obtained to evaluate the use of this website to compile online reports showing the activities on our website. 

Matomo sets a cookie on your terminal device. What cookies are has already been explained above. Setting the cookie enables us to analyze the use of our website. Each time you call up one of the individual pages of this website, the Internet browser on your end device is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as your IP address, which we use, among other things, to track the origin of visitors and clicks. 

By means of the cookie, personal information, such as the time of access, the place from which an access originated and the frequency of visits to our website are stored. Each time you visit our website, this personal data, including the IP address of your Internet connection, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties. 

You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on your terminal device. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs. 

Furthermore, you have the option to object to and prevent the collection of data generated by Matomo related to a use of this website. To do this, you must set an opt-out cookie. If the terminal device is deleted, formatted or reinstalled at a later date, you must set an opt-out cookie again. 

With the setting of the opt-out cookie, however, there is the possibility that our Internet pages are no longer fully usable. 

Further information and the applicable data protection provisions of Matomo can be found at https://matomo.org/privacy. 

11.6 WP Statistics

We have integrated the WP Statistics analysis tool on this website for the statistical evaluation of visitor access. The purpose of the data collection and analysis is the continuous improvement of our website and its offerings. WP Statistics can be used to create overview-like statistics about the visitors of a website. For example, WP Statistics can be used to measure how many visitors have accessed a particular page and what percentage of them have used a smartphone. WP Statistics statistics are based on the data that is necessarily transmitted for the connection between the web browser and the web server (see Log Data). A cookie is not required by WP Statistics. The protection of your privacy and personal data is paramount when using WP Statistics. WP Statistics itself does not collect any additional visitor data. Rather, WP Statistics anonymizes visitors’ IP addresses before storing them. Therefore, a personal identification of a visitor is not possible even afterwards. 

The service provider of WP Statistics is Verona Labs, Tatari 64, 10134, Tallinn, Estonia. 

Verona Labs has published privacy notices, which can be found at https://veronalabs.com/privacy-policy. 

12. Routine deletion and blocking of personal data 

We process and store your personal data only for the period necessary to achieve the purpose of storage or if this has been provided for by the European Directive and Regulation Maker or another legislator in laws or regulations to which the controller is subject. 

If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.  

13. Your rights 

You have the right to request confirmation at any time as to whether we are processing personal data about you and, if this is the case, to receive information about this data and the information referred to in Art. 15 GDPR. Furthermore, you have the right to rectification pursuant to Art. 16 GDPR, the right to erasure pursuant to Art. 17 GDPR, the right to restriction of processing pursuant to Art. 18 GDPR and the right to data portability pursuant to Art. 20 GDPR, provided that the respective applicable legal requirements are met. 

You have the right in accordance with Art. 21 GDPR to object at any time to the processing of personal data relating to you on grounds relating to your situation. 

If the processing of your personal data was based on your consent pursuant to Art. 6 (1) a) GDPR, you have the right pursuant to Art. 7 (3) GDPR to revoke your consent at any time with effect for the future. 

To exercise your rights, you can contact us at any time using the contact details above.

14. Legal basis of processing 

Art. 6 (1) lit. a) GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 (1) lit. c) GDPR. Finally, processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations that are not covered by any of the legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject are not overridden. Such processing operations are permitted to us because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR). 

15. Legitimate interests in the processing pursued by the data controller or a third party 

If the processing of personal data is based on Art. 6 (1) lit. f) GDPR, our legitimate interest is the secure, error-free, compliant, and appealing operation of the website to support and conduct our business activities for the benefit of the well-being of all our employees and our shareholders. 

16. Period for which personal data may be stored 

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, if it is no longer required for the fulfillment or initiation of the contract. 

17. Legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision 

We would like to inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual regulations (e.g., information on the contractual partner). Sometimes, to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be. 

18. Existence of automated decision-making 

As a responsible company, we do not use automatic decision-making or profiling. 

19. Right to appeal to a supervisory authority according to Art. 77 (1) GDPR 

If you suspect that your data is being processed illegally on our site, you can contact a supervisory authority. You have the right to appeal in the EU Member State of your place of residence, place of work and/or place of the alleged infringement, i.e., you can choose the supervisory authority you contact in the places mentioned above. The supervisory authority to which the appeal was lodged will then inform you of the status and outcome of your submission, including the possibility of a judicial remedy under Art. 78 GDPR. 

20. Document Information 

This privacy policy was produced by Einkaufsbüro Deutscher Eisenhändler GmbH. 

Last update: 01.2024